People don’t buy products, they buy an image. Whether it is the image on the screen or the image a product can help them convey, people shop with their eyes. The perfectionist in me enjoys the technical aspects product photography and the artist in me enjoys the aesthetics of styling. With a strong technical knowledge of photography, the creativity and eye for visually pleasing photos, and a keen attention to detail, I love creating striking images that customers want to buy.
Having a passion for photography, it is no surprise that I love to capture moments. I love photographing events because it captures the the mood, the setting, the moment, in a unique and undeniable way.
I created these designs as components of my senior thesis, which explored millennials as a loveless generation. The photo series accompanying the designs paired my photos with real text messages received by real people. The messages lacked empathy, lacked a regard for any repercussions, and ultimately, lacked love. I chose a minimal and recognizable design language to mirror the concept of lovelessness.
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Three years ago, I created my first music video. Immediately, I began to understand the power and impact that video can have on viewers. Creating in this medium gave me the opportunity to evoke emotions and convey messages in a much different way than with photography. I had an instant passion for all things videography and wanted to learn more. Since my first music video, I have created and collaborated on projects as a director, producer, cinematographer, videographer, editor, and even actor. Included in this demo reel are clips from music videos, short films, look-books, and more.
Alison Resac Demo Reel 2019
I began photographing in high school as a means of expression. I saw the power of images; the way they could grip viewers and convey a message. In my conceptual photography, I like to create images focusing on messages that are important to me—empowerment, feminism, and an unapologetic expression of the human condition. My conceptual photography has been published both internationally and nationally in both print and web mediums. Conceptual photography has helped my visual communication transcend to many different mediums.