People don’t buy products, they buy an image. Whether it is the image on the screen or the image a product can help them convey, people shop with their eyes. The perfectionist in me enjoys the technical aspects product photography and the artist in me enjoys the aesthetics of styling. With a strong technical knowledge of photography, the creativity and eye for visually pleasing photos, and a keen attention to detail, I love creating striking images that customers want to buy.
Having a passion for photography, it is no surprise that I love to capture moments. I love photographing events because it captures the the mood, the setting, the moment, in a unique and undeniable way.
I began photographing in high school as a means of expression. I saw the power of images; the way they could grip viewers and convey a message. In my conceptual photography, I like to create images focusing on messages that are important to me—empowerment, feminism, and an unapologetic expression of the human condition. My conceptual photography has been published both internationally and nationally in both print and web mediums. Conceptual photography has helped my visual communication transcend to many different mediums.